Visit our new education marketing Website at www.educationbranding.com

Education Marketing

We believe that doing our homework will help us earn an A+ on your education campaign.

In a market flooded with degree options that range from 100% online to blended to fast-track to traditional, finding qualified students who can move quickly from application to matriculation can be challenging. Providing a fresh perspective on the ever-changing and competitive higher education landscape, Teague Marketing has extensive experience in this specialized field.

Our founder, Heather Teague, has marketed more than 20 different programs at 15 colleges and universities across the nation. We focus on developing a solid strategy paired with attention-getting creative, highly-targeted media solutions (marketing channels) and Web integration for tracking. 

Lesson #1—Know where your target audience is in the student lifecycle.
As you know, the key messages for the career changer and the working adult learner are far different than the high school senior, or even the transfer student. We can examine barriers to enrollment and highlight the relevant key motivators, which may include career advancement, self-fulfillment, increased pay and better overall quality of life as a result of higher learning.

Lesson #2—Message is critical.
We rely on many years of education marketing and campaign development experience to craft and communicate the relevant key messages to your specific target audience. Messaging and copywriting is one of our greatest strengths, based on a strong strategy and supported with compelling design. Equally important, we can help identify the differential advantage of your college or university and/or specific degree program.

Lesson #3 — Placement is paramount.
A great message is wasted if it doesn’t reach your prospective students where they live, work and play. Again, depending on where they are in the student lifecycle, we can help you select the most effective marketing channels.

Education Marketing & Creative Services:

• Student recruitment + enrollment campaigns (print, radio, Web, broadcast)
  
• Branding + positioning
  
• Alumni campaigns
  
• Program launch campaigns
  
• Direct response (list acquisition + creative + production)
  
• Website + microsite design + development
  
• Email campaigns + landing pages
  
• Media planning + placement
  
• Messaging + copywriting
  
• Recruitment materials such as viewbooks, catalogs, DVDs, videos
  
• Newsletters (electronic + print)

Whether you need a postcard to drive traffic to an information session, or an entire program launch, you’ll quickly learn why we always earn an A+ in education marketing! So do your homework and call or email today for your free education marketing package with campaign samples.